livetech
livetech is an Austrian company providing light and sound equipment and staffing for small and medium events. I was tasked with creating their full brand identity, including their logo, type and colour guides, stationery and merchandise.
Starting from scratch, I worked closely with the founder on his vision for the brand. Presenting livetech as a competent and tech-savvy, yet approachable and friendly company was important to speak to a wide range of potential clients that might hire them – from weddings and birthday parties to concert venues and conferences.
Starting off with just a logo and stationery, it was a bit challenging to create a versatile brand without knowing what types of assets might be needed in the future. New requests are still coming in, and I have been expanding the branding to accommodate use cases such as car decals and apparel.
